Before You Schedule Another Event Post… Read This.
If you’re posting and not getting the turnout you hoped for, this might be why.
You’ve got the event. You’ve got the flyer. You’re about to hit “post.”
But wait—will it actually get people to care?
Or will it just get lost in the scroll?
At Mirth & Joy, we work with small towns, civic groups, and community organizations doing incredible work—planning events, supporting causes, bringing people together. But too often, their posts end up feeling more like announcements than invitations.
And here’s the thing:
Sharing information isn’t the same as creating connection.
If your goal is to build community—not just fill up a content calendar—it’s time to shift how you approach your posts.
Let’s be real: People don’t show up for flyers.
They show up for feelings.
Instead of asking:
“What should we post today?”
Try:
“What would make someone care about this?”
Here’s what works:
✔️ Share the story behind the event—why it matters and who it’s for
✔️ Highlight real people—volunteers, organizers, neighbors
✔️ Use images and captions that feel human, not overly polished
✔️ Focus on inviting, not just informing
Because when people feel something, they’re far more likely to take action.
Before you post about your next big event, let’s talk about who’s being included—and who’s missing from the frame. 👀 This one’s for the small-town leaders ready to lead with intention."
#CommunityMatters #InclusiveEvents
Quick fix: Flip the script on your next post
Instead of:
“Don’t miss our Community Cleanup! Saturday at 10 AM. Bring gloves!”
Try:
“What happens when 20 neighbors show up on a Saturday morning with coffee, gloves, and a shared goal? A cleaner, prouder, more connected town. Join us—we’ll bring the trash bags.”
See the difference?
One says what’s happening.
The other says why it matters.
What your community really wants? To feel seen.
Your audience isn’t just followers. They’re your neighbors—parents, teachers, small business owners. And they’re busy. So when they stop scrolling, give them a reason to say:
“That feels like my kind of event.”
“That’s something I want to be part of.”
“That’s the town I love.”
That’s the kind of connection that builds long-term engagement.
Planning events online doesn’t stop at the poster design—it’s about reflecting the full, beautiful picture of your town. 💛 Read this before you share another event post."
#RepresentationMatters #MirthAndJoy
You don’t need more content. You need more intention.
At Mirth & Joy, we help communities tell better stories—ones rooted in kindness, belonging, and real engagement. Because great content isn’t just what looks good. It’s what feels right.
So before you hit “post,” pause and ask:
Does this connect?
Does this invite?
Does this reflect who we are?
If not—rewrite it. (Or better yet, let’s team up and make it shine.)
Want help turning your posts into powerful community touchpoints?
Let’s chat. Reach out at [hello@mirthandjoy.com] or Click here to book a free consult.
