Why I Love What I Do (and Why You'll Start Seeing More Faces Around Here)

There’s a moment that sticks with me.

It wasn’t a viral photo or a high-profile event.
It was a high school student in a red volunteer shirt, folding up chairs at the end of a town health fair - long after most folks had gone home.
No one asked her to stay. No one took a picture.
But she was there. Quietly helping. With a smile.

And I remember thinking: that’s the story.

That’s the reason I do what I do.

This isn’t about social media.

Not really.
It’s about community.
It’s about people.

The ones who keep things running behind the scenes - who pack bake sale boxes, post flyers at the coffee shop, and show up early to hang signs for events most people won’t even remember six months from now.

It’s those moments. Yep! It’s those unglamorous and unpaid - that makes small town work.

And if you ask me, those faces deserve to be seen.

So here’s what I’m doing…

Over the next few weeks, I’m making it a habit to feature more of the small-town highlights -  the captured moments, the in-between glimpses, the real-life magic that doesn’t always make it onto a flyer.

Not influencers. Not filters.
Just real people doing what they always do: showing up, lending a hand, making things happen behind the scenes.

Because this feed?
It’s not just about events or announcements.
It’s about you.
The heartbeat of the community.
And these small moments — the ones we’d usually scroll right past — deserve to be seen.

With permission, and with heart. 💛

Why I love what I do (in 5 very real reasons):

1. The Faces.
The tired, joyful, generous ones who show up without needing applause.

2. The Quiet Helpers.
The ones who never ask for attention — and deserve it most.

3. The Off-Camera Moments.
A pat on the back. A kid handing out flyers like it’s the coolest job in the world.

4. A Reminder That Small ≠ Lesser.
Small towns aren’t behind — they’re just built differently. And that’s worth showing off.

5. Because It’s You.
This isn’t just branding or marketing. This is storytelling rooted in belonging. And your story belongs here.

So if you see your face here one day, just know it’s shared because you deserve recognition for what you do.

Thank you for being part of the reason I love what I do.
Thanks for showing up.
Again and again.

You are the story. 💛

Michelle